"Pura Livin" is our mantra.
Fueled by our passion for joyful and healthy living, our designs are created to inspire you to chase your dreams!"
Our Story
Welcome to Pura Livin, the epitome of a relaxed lifestyle. We are a laid-back lifestyle brand based in Jupiter, Florida, that finds its inspiration in the essence of Pura Vida—a cherished phrase in Costa Rican culture that embodies the spirit of "Pure Life." Our journey began with a deep connection to Costa Rica, where we discovered the remarkable Blue Zone in Nicoya, a place renowned for their long, happy, and healthy lives.
Having relocated from the busy streets of New York City to the paradise of Jupiter, we found ourselves surrounded by breathtaking beauty every day. Our love for nature, the beach, and outdoor adventures fueled our desire to create a brand that reflects our passions and values.
Pura Livin is not just about clothing and accessories; it's a way of life—an invitation to embrace joy, simplicity, and the pursuit of happiness. Our designs are carefully crafted with comfort and quality in mind, catering to individuals who crave an active and joyful lifestyle while being eco-conscious.
We believe that everyone can benefit from the wisdom of Blue Zone living. Whether it's the quest for a longer and better life, seeking more energy and vitality, cultivating meaningful relationships, or discovering one's purpose, the practices in the different Blue Zones can be transformative.
Join us on social media, Facebook and Instagram @PuraLivin, to be part of our vibrant community. Share your adventure photos, immerse yourself in the wonders of Blue Zone living, and discover travel tips that will inspire your own exciting journey.
At Pura Livin, we are excited to be part of your story as you embark on your own adventures and embrace the spirit of Pura Vida. Let us inspire you to live life to the fullest and create memories that will last a lifetime.
- Heidi and the Pura Livin Team
Give Back
We believe in giving back and helping the environment we live in, so together we can make a difference. We proudly support Leave No Trace, an organization dedicated to educating people about responsible outdoor practices. By focusing on education instead of costly restoration programs or access restrictions, Leave No Trace empowers individuals to care for the outdoors. Join us in preserving our natural spaces for future generations. Explore your Pura Livin and embrace an eco-conscious lifestyle while enjoying the outdoors responsibly.