Collection: Clothing

Explore Life. Embrace Adventure. Experience Pura Livin.

Pura Livin started as a relaxed lifestyle brand based in Jupiter, Florida, inspired by the vibrant energy of Costa Rica and the principles of Blue Zone living—where people enjoy longer, happier lives. What began as a passion for wellness, connection, and comfortable, adventure-ready style has grown into something more.

With our deep love of travel and exploration, it felt only natural to expand into Travel with Pura Livin. Now, we not only design feel-good clothing and accessories, but also help you plan unforgettable getaways that reflect your lifestyle—whether that’s a beach escape, a scenic hike, a river fishing trip, or a rejuvenating cruise.

Our mission is to inspire you to live your best life—through what you wear, where you go, and how you connect with the world around you. Each Pura Livin experience is rooted in joy, presence, and a sense of adventure.

Share your journey with us and others by using #PuraLivin. Let’s inspire each other to live fully, travel often, and embrace the magic of everyday moments.

Because Pura Livin isn’t just a brand—it’s a way of life.

Let’s explore it together.